yrslf is a semi-luxury fragrance and cosmetics brand that focuses on the curation of one’s aesthetic through smell; allowing all to build out a kit of their scents. them. in creating this brand, the goal was to be able to give prospective customers the potential to have full control over their environment and personal aura. a customers yrslf journey would start at one of our physical locations allowing them the ability to smell and select from an extensive list of notes that best fit them. returning customers are able to re-purchase an item online.